บทความ

กำลังแสดงโพสต์จาก กันยายน, 2017

Advertising and Advocacy

รูปภาพ
          Advertising is to call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices. Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to Enhance the image of your company, Convince customers that your company's product or service is right for their needs or Make customers aware of your product or service. (information from entrepreneur.com)             From my point of view “advertising” and “advocacy” is the same purpose in term of public relationship but  advocacy try to use media as a tools to change something such as policy, human right or health care instead of promoting their product or service as same as advertising but advocate people to create social impact. Now...